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Annette Swann


Annette Swann - BA (PR & Comm), DipMM - Author | CEO, TUFMINDS Life Rescue | Director, Exqisit Life Foundation


Holidays with my hubby, Vegemite on toast, Sunny days by the pool, Karaoke with friends, Laughing hysterically with family and Spending time with my gorgeous grandchildren.


In addition to being an Author, Annette is the CEO of the Not-For-Profit organisation, TUFMINDS Life Rescue, a unique and ground breaking Mental Wellness and Suicide Intervention Program.  The FREE TUFMINDS App is saving lives everyday and is available for download on all smartphones.


Annette also serves as a Goodwill Ambassador for the South African non-profit organisation: CAMPIO Burns Group, who raise awareness of burns abuse and accidents with a strong emphasis on child and gender abuse in the South African context.


I was born in Melbourne in 1965 and suffered horrific third degree burns at the age of 9 whist at a Christmas BBQ. It scarred 30% of my body including my face. Burnt Face tells my story of survival and how I overcame being bullied at school to become a strong and rebellious teen growing up in the notorious suburb of Broadmeadows, known for boisterous youth and gangs during the 70s and 80s. 

I moved to Mackay with my parents and three year old son in 1991 to begin a new chapter in my life. I met my husband, Jason in 1992 and after a 12 month friendship we began a romantic relationship which continues to this day. I still live in Mackay with my husband and three grown children Shay, Reyan and Brydee.


I attained a degree with high distinctions in Public Relations and Communications in 2010 as well as a Diploma of Multimedia. I am a freelance writer and editor and have over 10 years experience in Public Relations, Marketing and Business Management. I was the General Manager of Mackay GP Superclinic Group from 2013 to 2021 and currently the CEO of TUFMINDS Life Rescue.

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